It's actually quite easy to build a website. What's difficult, and relies on years of experience, is designing a good or, better still, a great website.
We sit down and talk to you about
This is our starting point for understanding the requirements of your new Hard Working website.
a.k.a : information architecture
In collaboration with you, we put the site content into a hierarchy and map the logical flow through the site by your users.
This helps users find the content they want, which ensures a positive experience that they're more likely to want to repeat.
We create some bare bones web pages. There's no content, colour or graphic design - just outlines to show where content will sit and how users will navigate through these sections.
It helps to see these underlying frameworks without the distraction of subjective elements such as colour choices or imagery.
We know, we know - this is what you've been really wanting to see from the start! But we believe that the best design is about how things work, not just how they look.
Now we know how the site is going to work, we can do a better job of the graphic design. This will reflect your company branding, personality and create an enjoyable experience for your visitors.
At this point we have a well structured and beautifully presented set of website templates. Now it's time to hook it up to a Content Management System (CMS). This brings all the interactive and dynamic features to life. It also gives you the tools to add content to the site yourselves through a user-friendly control panel.
We will give you access to the CMS to get started adding your content.
It's the perfect way for you to become familiar with the website and to test all the pages as you publish your content.
Sadly it's not quite as easy as "build it and they will come". Once it's launched you might want to tell the World about your fantastic new website.
We can give expert advice on ongoing SEO (Search Engine Optimisation), paid advertising, strategic email campaigns, copywriting or bespoke consultancy servcies.
While these steps are critical for us in delivering innovative, bespoke, websites - what really marks us out is our core company ethos.
We describe ourselves as friendly, honest & open people to work with. The single term we hope to distance ourselves from is bureaucracy. (And we pay more than passing lip service to ensure this happens).
Our customers appreciate this. It ensures projects move easily with friendly communication and no unexpected add-ons or hidden costs.